Dental marketing helps build a strong brand, and also leads to all the practices services being marketed well, which means that more people can be helped. It is important for dental practices to highlight the value of their services, so that people can understand what they offer and why they are worth it. This can be achieved by highlighting the latest technologies and techniques used in your practice, sharing testimonials from satisfied patients, and highlighting the credentials and experience of your staff. One way to market your dental services is through promotional materials, such as brochures, flyers and business cards. Sending these to potential patients at local events or handing them out in the office can be an effective marketing strategy.