Another important aspect of dental marketing is highlighting the value of your services. The importance of dental marketing is not to be underestimated. Dental marketing helps build a strong brand, and also leads to all the practices services being marketed well, which means that more people can be helped. It is important for dental practices to highlight the value of their services, so that people can understand what they offer and why they are worth it. This can be achieved by highlighting the latest technologies and techniques used in your practice, sharing testimonials from satisfied patients, and highlighting the credentials and experience of your staff.