One way to market your dental services is through promotional materials, such as brochures, flyers and business cards. Sending these to potential patients at local events or handing them out in the office can be an effective marketing strategy. In addition to traditional marketing methods, consider offering special promotions or discounts to attract new patients. This could include offering a discounted first visit or a special deal on a particular service. Offering a discount on the services that are being purchased by a new patient is an effective way to gain new business. Consider offering discounts for repeat customers or those who have been with you for several years.