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To make the most out of social media, a business should focus on platforms where their clients and peers are likely to congregate. OptFirst recommends making a personalized list by researching which sites hold the highest relevance to a specific industry.

Since SEO is all about improving results in search engines, it’s important to know how search engines rank your site. And as we’ve learned, one of the key factors they consider is user experience – especially performance, usability, and speed. Referred to as technical SEO, optimizing a webpage for these elements involves fixing or improving the code and content. Some business owners ignore many aspects of on-page SEO while marketing teams tend to emphasize off-page links and reputation building simply because they’re not really sure how to optimize their website. That’s why John Kriney, Presi

Every time Google Analytics updates there’s always some kind of Earth-shaking shift. In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric that tracked who visited only a single page on a site – in Google Analytics 4. But never fear, entrepreneur, Google’s here. The people who brought you Maps would never leave you stranded.

According to the studies, Facebook has the largest number of monthly active users compared to other social media network in the world making it the most lucrative in digital marketing. The studies also show that an average of 1.84 billion visitors or 60% of social media users are using Facebook on a daily basis. One reason why choosing Facebook ads as part of your marketing strategy.

One feature OptFirst love about Facebook ads is that it targets specific demographics where your ads are placed in front of the people who are looking for or interested to your products and services even if t

John Vincent Kriney is the founder and president of OptFirst Inc, a Google Partner Company. In this post he answers the age-old question, "Are my campaigns working?"

This post will introduce you to a new article, written by Optfirst Internet Mareting President John Kriney, published on UpCity. The article answers the question, "Can you tell if your internet marketing ads are working?" In digital marketing world, we focus most of our campaigns on Google and Facebook. To properly measure them, you need to know and track your dollar metrics per platform and per campaign. Next, you will need t

In the world of digital marketing, data is king. It’s essential to measure the success of your digital marketing efforts, and analytics and reporting are the tools to help you do just that. OptFirst takes a deep dive into the world of analytics, including how to use data to measure the success of your digital marketing efforts and make informed decisions.

In today’s digital landscape, social media has become a cornerstone of marketing strategies for businesses of all sizes. However, one crucial challenge remains: measuring the return on investment (ROI) of social media efforts. As brands invest time and resources into social media campaigns, it’s imperative to have a clear understanding of how these efforts translate into tangible results. OptFirst will help you delve into the key metrics and tools that empower businesses to measure social media ROI effectively.

Semrush describes Website Analytics as the process of working with website data to improve the user experience (UX) and site performance and we, at OptFirst, are aware that the foundation of your online presence is your website. Here is where you establish connections with possible clients, present your brand, and ideally turn site visitors into leads and sales. But how can you tell if your website is putting in the necessary amount of effort? Website analytics can help with that. Let OptFirst show you the significance of web analytics as well as the benefits of using OptFirst to measure succ

For companies of all sizes, having a strong online presence is essential in the digital age of intense competition and short attention spans. Effectively reaching your target audience may make or break your success, regardless of how big or small your business is. Google Ads can be the game-changer your company needs in this situation, and working with OptFirst Internet Marketing can help. With their data-driven optimization, comprehensive reporting, and strategic approach, OptFirst can help you fully utilize Google Ads and grow your company.